Pinterest is currently the most popular site on the internet for sharing and discovering new beauty and style through pinboards, photos, and videos. Pinterest has become a fantastic way for women to store, find and share pictures and ideas of almost any interest. Pinterest has a wonderful feature called pinboards, which are basically a large collection of different images and ideas that can be pinched from all over the internet. Pins of a particular design or interest are typically labeled with a color or a logo that makes it easy to locate similar images from various sources on the internet.
The first step to getting started on Pinterest is to create an account. A username will suffice as long as it accurately represents who you are and what your interests are. Once you’ve determined a username and chosen one appropriate for your brand awareness, the next step is to select categories that interest you. For example, if you are a fan of gardening then you could select gardening ideas, or if you like to collect things you could select collectibles. Narrowing down the options will help you pin specific interests based on your audience and the purpose of your Pinterest board.
Pinboards are organized by topic so searching for ideas should be easy. When choosing a Pinterest board, make sure to choose relevant categories such as gardening, hair, makeup, beauty, etc. Also, Pinterest is known for being a place for new ideas so it’s important to have a variety of boards for your own personal collection. If you are promoting a new product or service don’t just post advertisements on the most visible and readable boards, create separate boards for each category. Your audience may not be aware that there are other boards for certain topics or that the ad you posted on a popular board may not apply to the niche you are advertising.
Once you have created a number of Pinterest boards suitable to your needs and identified relevant categories you can start pinning. Pinterest is extremely user-friendly, so it’s likely that visitors to your site will be able to find and pin your ads. Some Pinterest users prefer to search by ad type so it is a good idea to take this into account when pinning. Remember to keep your Pinterest ideas fresh and unique as you would in a website or blog and don’t fall into the trap of recycling ideas from other sources. Start from scratch and come up with creative ideas that your target audience will be more likely to be interested in.
A Much Ado
The best way to get people to pin your ads is to make sure your content is highly engaging so that your audience wants to click through to your site. Keep the content interesting and relevant to your audience so that they want to share and repin your ad. It is well documented that people love to share and backlinks to websites they like and visit so providing your audience with a link to share will result in an explosion of traffic to your site. It has been proven that social media sites such as Twitter and Facebook result in almost one-quarter of all internet website visitors making at least one purchase. This means that social media sites are a fantastic advertising medium for small business owners looking to create brand awareness and build their customer base.
If you are unsure how to pin a Pinterest image or how to use Pinterest’s user interface, then ask a friend or colleague who is using the social media site to give you pointers. If you already have a website or blog then use this as a guide. Look for pinned images that relate to your niche topic. You could also try pinning links to online stores that stock your products or services. These small business owners are usually happy to share links with others to encourage them to do the same.
Pinterest boards are excellent platforms for sharing your Pinterest ideas with others. A Pinterest board can be created using a photo from your product blog or an image from your website or blog. Then invite friends and colleagues to pin the images onto their walls so they can see them. If you aren’t keen on open pinning of images then you could set up a Pinterest group for people to discuss their pins and ideas in the future. It can be a great place to network with other creative entrepreneurs and this social media site can really help you get noticed by potential customers!
The final two things that I’d like to mention about this article are things like a Pinterest audience and content calendar. An audience is basically your target audience. For example, if you’re into cute baby things like newborn toys then you may not want to pin images of cute babies. Instead, you could instead pin images of cute baby outfits or cute baby food. Remember that when creating content calendars for Pinterest audiences are specific and you will need to think about what they would be interested in.